About Lime Crime
Like most real-life fairy tales, Lime Crime began as one girl’s dream to make the world a brighter place. Conceptualized in 2008 as an answer to a beauty industry ironically often devoid of color, NYC-LA based makeup artist and style blogger, Doe Deere, teamed up with a group of chemists to create a line of cosmetics she’s always dreamed of.
Lime Crime challenges the norm with fashion-forward shades and unmatched color payoff, which allows you to create looks as vivid and unique as you are. We are committed to providing the kind of fantasy makeup experience you deserve and couldn’t get from any other brand! Our mascot, a sparkling unicorn, serves as a symbol of individuality and freedom of self-expression. Advancing the idea of a modern woman using makeup as more than just the means to get pretty — but, indeed, as an accessory —Lime Crime lipsticks are encased in purple unicorn-adorned tubes, making every application a fantastical event!
Lime Crime has been featured in Elle, Nylon, Heat, Daily Candy, Teen Vogue, MTV Buzzworthy, and boasts high-profile fans such as Adele, Cat Deeley, Katy Perry, Robyn, M.I.A. and celebrity makeup artists around the world. The range is carried in SpaceNK stores, as well as other select boutiques across the globe.
